The "Project Runway" winner, Christian Siriano has made a deal with Payless
to design a line of low-priced shoes and handbags at the footwear chain this fall.
The line is set to be priced between $25-$45. And so what if they resemble Rodarte's shoe collection. Fashion is all about imitation, isn't it?
"I want everybody to have a piece of my brand," said Siriano.
"Hopefully, for the fall season, the orders will be bigger, and I'll hear from the Saks and Neimans of the world. I have a pretty huge fan base, not to toot my own horn," Siriano said. "But a lot of those are 'Project Runway' watchers and they're young. They're in school and aspiring to be artistic and they can't afford my clothes."
Siriano's Payless line, which debuted at New York Fashion Week last February, will be sold at about 400 (one-tenth) of Payless stores across the US.