Wednesday, January 20, 2010


I just wanted to quickly address the topic of H&M's polices of cutting up and discarding of old merchandise. Even though this seems totally ridiculous to some people, it is actually extremely common in the fashion industry. Fashion houses often burn, cut and thrown away samples or other items that they do not want to see counter fitted or sold. My best example, my friend worked at Vera Wang as an intern. Vera didn't like the look of a pair of sample from her label and ordered them to be burned. Of course, my friend kept them instead! Anyway, this policy is a totally normal occurrence. However, i feel that the companies would be helping alot of people out if they just donated the clothes to homeless and needy shelters. Or perhaps even auction of the pieces as one-of-a-kind creations and donate the raised funds to charity. Of course, most designers don't care because the fashion industry is full of pompous, selfish people who only think about protecting their brands image. But we can help change things too! We can:

1. Boycott stores/designers with these practices.
2. Write a letter to designers asking them to change their ways.
3. Write a letter to the CFDA to address the situation and promote alternative ways of disposal.

Whatever you do can help. Don't just be the kind of person who talks about changing the world, actually do it!

~Kyla Emman

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